Advertising to promote a new food product, recently launched in branches of Morrisons food stores.

Advertised in the national press, it introduced the brand name, graphics and packaging colours to the public for the first time.

Using a fresh and uncluttered design, that incorporated an eye catching and thought-provoking strapline.

Emphasis was also given to make readers aware of the Omega3 health message and strict health and safety guidelines were followed to ensure the ad did not contravene any Trading Standards guidelines.