A visual identity for the packaging of a new food product, recently launched in branches of Morrisons food stores.

The product name is a hybrid of the French word for chicken (poulet) and the natural source of Omega3 found in the grain on which the chickens are fed (linseed).

Bold, primary colours of red and blue were chosen to emphasise this British product. The graphics are striking, with blocks of colour and easy to read typography, to help establish a strong, easily recognised brand for the product.